First hitting the scene in 2009, London-based skate shop Palace has since spawned off into a full-fledged streetwear juggernaut. The name Palace is a direct reflection of the dilapidated housing units founder, Lev Tanju, once lived in, and at the same time honors his former skate squad, Palace Wayward Boys Choir. The brand’s creative direction is one built around playful subversion, often splicing playful imagery against its infamous Penrose triangle logo.
Palace is revered as one of the most popular streetwear names operating in the fashion space today, and is looked upon by many as a stylistic trailblazer keen on pushing the scene to its outermost limits. Collaborative ventures remain a key cog of the label’s creative output, boasting joint projects with those that represent sporting organizations, charitable groups, visual arts, high-fashion houses, and everything in between.